Master Kong may be the most valuable ready-to-drink (RTD) tea brand in China but it is far more than that. Indeed, its success in RTD tea owes much to leveraging the consumer loyalty built up in the instant noodles category, where the brand began life, while it is now branching out into other foods and beverages in this fast-growing consumer economy. Master Kong benefits from a wide range of RTD tea variants, including green tea and jasmine tea. The introduction of barley-flavoured tea has caught the imagination of consumers thanks to its healthy ingredients and natural and unconventional taste, and the release became an instant success.
Water, Sugar, Black Tea, Antioxidant (E316, E339), Vitamin C